Perennial Seller is Ryan Holiday’s guide to the art of making and marketing work that stands the test of time. Drawing on his experience as a writer, publisher and growth hacker, it’s a guide to creating and promoting your best work.
Perennial Seller Summary
Perennial Seller is a guidebook for anyone looking to produce cult or classic work.
Written as a practical guide for those seeking to create, sell, publish and promote a business, a book, an event or a work of art, Holiday offers a unique perspective and some timely advice on how to ensure your work doesn’t go unnoticed and endures beyond its initial release.
Below are some of the key insights from the book.
- What makes a classic artwork, business or icons is that it stands the test of time.
- Despite common belief, iconic work by people like Steve Jobs, Picasso, Shakespeare or Mozart is within the grasp of all of us – it just takes hard work, vision, commitment and a little bit of luck along the way.
- Great creations are always timeless and take time, energy and resources to mature.
- Most people don’t want to write a book, they just want to promote a book.
- Despite common belief, everyone has to promote their work as well as create it.
- The myth of creative inspiration is just that. Oft quoted examples of divine inspiration or overnight success have backstories that stretch back through years of graft.
- Most people have no idea of their niche audience – a huge mistake.
- Most people only improve based on criticism and few aspiring creators work as hard as actual creators to put themselves in the game.
- The world is overloaded with content, so your work has to be genuinely entertaining or useful and also marketed well to claim attention.
- Most short term media coverage has no impact on your sales. Far better to think long term and create an audience of 1,000 genuine fans.
- While creating is often a solitary endeavour, work made without collaborative input is doomed to be mediocre.
- Far better to have a world class salesman and mediocre product then a world class product sold by a moron.
- The best way to become an author, enterprenuer, artist, creator or speaker is to never stop the process of creating. As soon as you finish your work of art you need to begin the next one (Mozart, Picasso, Steve Martin etc)