How to Win Friends And Influence People in The Digital Age is a refresh of the classic Dale Carnegie title with updated advice and examples for the 21st Century. Proving that Carnegie’s advice remains as relevant today as it did in 1936, the book reviews classic maxims about criticism, leadership, influence and empathy with contemporary examples.
How To Win Friends And Influence People in The Digital Age by Brent Cole
How To Win Friends And Influence People In The Digital Age is a timely follow up to the Dale Carnegie classic.
Covering topics like empathy, leadership, criticism, trust and influence, Brent Cole writes in the common-sense communication style advocated by Carnegie Associates.
As a sequel of sorts, you should really read the original beforehand, as those unfamiliar with Carnegie’s principles will find the content lacking.
Below are some of the key insights I took from this book:
- “You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you”
- Communication is an outward manifestation of thoughts, intentions and conclusions.
- Grace and humility are essential to online communication.
- Affirm what’s good. Tap into core desires. Find your “why” (Sinek)
- Speak to the interests of others online.
- Smile online.
- Use names online.
- Discuss what matters to your audience online.
- Leave your audience better off then before for lasting influence.
- Never argue online.
- Never say “your wrong” online.
- Surrender the credit. (The Thank You Economy)
- Begin a friendly way online. (Upbeat copywriting)
- Use empathy to forge engagement online.
- Share your journey. Document. (Gary Vaynerchuk)
- Setup challenges to drive performance.
- Lead with a positive vision.
- Always acknowledge your own baggage as a leader.
- Call out mistakes quietly.
- Mitigate fault. Manify improvements. (Perception/emphasis)
- Give others a reputation to live up too. (Internalisation not compliance)