Build A Business From Your Kitchen Table tells the story of Notonthehighstreet.com, one of the UK’s largest ecommerce businesses, from the perspective of the founders Holly Tucker and Sophie Cornish.
Build A Business From Your Kitchen Table by Holly Tucker & Sophie Cornish
Build A Business From Your Kitchen Table is all about starting your own business.
Written in a brutally honest and open style, two of the UK’s most successful entrepreneurs explain the joys and pitfalls of switching from 9 to 5 employment and attempting to start your own business on a shoestring budget.
Below are some of the key insights from the book.
- It’s important to think big and dream big even if your starting from a small place.
- In a platform model, unit economics dictate massive market share.
- Great businesses start with great ideas but you need to validate the idea as original, commercial and capable of achieving growth.
- When you start your own business, you have to work extremely hard so it’s important to measure your own commitment, that of your partners, family and friends.
- Formally launching your business is tough so adopt a soft launch to avoid perfect getting in the way of done.
- The most important factor when marketing is having a crystal clear idea of who your customer is and then following everything through from that point.
- When it comes to running any business, Cash is King, meaning that you should always pay close attention to money coming in and money going out, no matter how large your business becomes.
- The concept of Work-Life balance dissolves when you run your own business. Instead, strive to spend quality time with friends, family and partners when you can and be honest about your workplace commitments.
- Childcare costs alone mean that a woman with kids has to earn at least £40,000 to break even and this just isn’t possible for many women starting up.